So Fresh is a fast growing healthy food retail chain that provides fresh, clean and healthy wraps, salads and smoothies to its customers in Lagos and Abuja. So Fresh has currently 8 shops and is one of the leading premium healthy food providers in Nigeria. Over the last 7 years the company has been at the forefront of pioneering healthy lifestyle and wellness through promoting healthier eating options and habits.
In order to extend the business with another 6 – 8 shops and to steepen its growth path we are engaged in this company since 2017. We are minority shareholder and hold a board position in this company.
Through our investment in So Fresh we create and broaden the company’s social impact in three ways:
(1) By opening new shops they will create about 36 new jobs for young women – 17 to 23 years – from underprivileged backgrounds (this group forms the bulk of the company’s current employees); (2) improve incomes for farmers through direct sourcing of fresh produce. The company sources less than 30% of its fresh produce direct from farmers but strives to engage with more farmers in the future; and (3) improve healthy habits of the populace through eating more healthy meals.